` Tim Aidlin | UX/UI Design

What Tim Does

Human Centered Design using research, data, and talent



Understanding users, customers, and business intents and needs are paramount to focusing on the right goals for the design of useful, elegant solutions. Using workshops, contextual interviews, heuistic evaluations, data-mining, and other modes of testing, we collect data that guides design, engineering, and business decisions.


Analyze & Explore

Using the data and knowledge gained through research to help guide design and technology decisions throughout the product lifecycle, Tim parses this information to create Customer Journey Maps, User Personas, taxonomies and Information Archicture, low-level wireframes and user-flows, as well as other deliverables.



Once we have agreed on information architecture, interaction, user-flows, and prelimiary work, we craft visual designs, interactive prototypes, presentations and other supporting materials for engineering and executive stakeholders

UX/UI Client Work

Examples of Web, Mobile, and Other Design Projects

Experience & Skills

Where Tim's worked, what he's done, what he knows

About Tim

Tim is an experienced User Experience (UX) and User Interface (UI) designer with deep skills and passion for delivering creative, useful experiences across user and customer use-cases, devices, & industries.

Using Human Centered Design principles, Tim works with clients to research, architect, design, and develop new products bringing value to business, user, and customer goals.

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A Recommendation
“Tim consistently exceeded my expectations with his visual/creative design skills and his ability to quickly turn ideas into real, implementable and innovative solutions for the client.”
Angel Vaccaro, Digital Business & Strategy Leader for Deloitte Digital

Current Employment

Rasterize, Principal UX Designer

(2016 – Present) : Seattle, WA; U.S. Client Locations
Engaging clients to design and develop responsive web and native experiences, Tim works with users, stakeholders, and customers to research, architect and deliver products that are useful, creative, and bring value to the client and their business, and customers.

Representative clients and responsibilities have included:
  • A Place For Mom:
    Tim led the design of new predicitve Sales and Serice digital systems providing more accurate and useful information and engagement with current and future clients and customers. Tim designed UX/UI user-flows, wireframes, and information architecture guiding engineering for product release in Summer of 2019.
  • Google:
    Tim architected new user-flows, dashboards and design systems around nascent Android mobile cloud systems and updated deprecated designs to Google’s Material design guidelines (HIG)
  • Other clients:
    Nordstrom, Microsoft, Liberty Mutual, and others. Tim provided design consultation, services, and deliverables for clients across Enterprise b2b and b2c omni-channel projects, some of which are restricted from public view.

Previous Employment and clients

(2013 – 2016) : Seattle, WA; U.S. Client Locations

Working onsite at client locations, Tim led UX/UI design approaches across B2B & B2C, web, and mobile projects. For most clients, Tim provided design leadership, end-to-end UX expertise and the ability to deliver products, manage small teams, and work well with clients.

  • Design leadership and individual contributions including research, architecture, visual design, prototyping, front-end development, project management and others
  • Successful delivery of B2B products across sectors and audiences, driving value to end-users, customers, and business stakeholders
  • Client-facing presentations including visual materials, interactive designs, research, data, and subject-matter-expert guidance
(2013 – 2016) : Seattle, WA; Los Angeles, CA; International

As the lead for a small team of designers and developers, Tim created visual systems across web, mobile applications, as well as print and digital marketing & advertising.

As part of the executive leadership team, Tim presented the company focus via speaking-engagements across the U.S. and Europe speaking to omni-channel design, technology, and design theory.

More from DevExpress

(2011-2012) : Seattle, WA; Los Angeles, CA; International

As the Principle UX Designer for Dashwire, a subsidiary of HTC Mobile, Tim was responsible the UX across products built for our partners, AT&T and Orange Telecomm, the largest mobile carrier in France. Their products spanned kiosk and web-based provisioning of mobile-devices and cloud-based storage and curation of mobile content.

Tim led research, UX, Visual Design, and stakeholder reviews were central to his work with HTC/Dashwire, moving forward their design systems across Dashwire products

More from Dashwire

(2006-2011) : Seattle, WA; Los Angeles, CA; International

Working with designers, technologists, developers and business stakeholders, Tim designed creative and immersive experiences to help evolve Microsoft’s focus on design, code, and workflow between teams, bringing evolving and cost-effective solutions to customer needs.

Responsibilities included

  • UX/Creative Lead for Microsoft conferences including MIX, PDC, TechEd, and international versions of these events. Responsibilities included project management, UX/UI design, visual design, stakeholder engagement and presentations, print design
  • Consumer-facing presentations around UX/UI and technical subjects. Conferences include MIX, PDC, TechEd, HTML5 + CSS3 bootcamps, and ReMix international conferences, as well as video interviews and discussions via http://channel9.msdn.com
  • “Lab” projects designed and developed to engage techno-enthusiasts and encourage the creation of Microsoft-based experiences such as The Archivist, Ai2Canvas, Flotzam, and other design + dev experiments
  • Published articles on the Microsoft MixOnline.com site, focusing on design within a dev-heavy environment
  • Senior/Lead UX/UI designer across the Microsoft Live Streaming + Twitter player, licensed by Major League Baseball (MLB), and the National Football League (NFL), and national news channels, increasing Microsoft’s presence, revenue, and excellence with technology and design
  • Creative Leadership around multiple design projects created in support of the Internet Explorer 9 launch.


    User and Stakeholder Research
  • Understanding, Exploration and Ideation
  • Information Archicture
  • Wireframes and product design structures
  • Interaction Design and Prototyping
  • Visual Design
  • HTML5 + CSS3
  • Asset prep/redlines and collaboration with Engineering
  • Public and client-facing demos and presentations


    Adobe Photoshop, Illustrator, Dreamweaver
  • Overall Adobe CC Suite
  • Sketch
  • Axure
  • Indesign
  • Powerpoint & Microsoft Office 360

Get in Touch

Drop me a line. Let me know what you're working on. What can I do to help?

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