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Creative Direction: MIX07-09 Conferences

MIX Conferences
THE PROBLEM

Microsoft needed to highlight a new appriach, tools, and technology. MIX focused on streamlining the design and development process and breed a more collaborative workflow throughout the production process using new design-focused Microsoft tools technologies.

THE SOLUTION

Microsoft's annual MIX conferences were created with the aim of fostering developer/designer love and was used to help educate those creators engineering products to integrate with designers to produce elegant solutions. As the creative director, it was my responsibilty to guide the MIX brand and visual asethics over the entirety of the conference, inluding signage, the customer-facing website, presentation templates, advertising, and other collateral used throughout the conferences.

THE RESULT

Excellent attendance and reviews helped grow the MIX conference into a major event among designers and developers drawing over 15,000 attendees annually. MIX also and helped promote the Microsoft brand, technolgy, and approach to an already loyal user-base, as well as a wide audience creating using non-Windows platforms.

Creative Direction: PDC07-09 Conferences

THE PROBLEM

PDC, Microsoft's "premiere" conference, hadn't been for many years before it was revised in 2009. PDC, or the Professional Developers With a broader focus in 2009, PDC was resurrected. This year PDC aimed to attract not only Microsoft's user and fan-base, but attract developers across channles such as web, mobile, and even competing operating systems. The conference, through both content and aesthetics, required new thinking.

As the Creative Director, I was responsible for all visual design throughout the conference, as well as the consumer-faciing website, collateral material, advertising, slide templates, and the like. I worked directly with the Channel 9 Marketing team to target and design advertising and engagement.

THE RESULT

PDC08 was well attended and reviewed. We expanded our streaming and on-demand video, designed and developed by our team, and set the tone for a more broad array of sessions, topics, and speakers in the coming PDC09. PDC09 broke attendance records with approximately 50,000 attendees and ~150 speakers.

PDC Desktops

The Archivist (Windows)

THE PROBLEM

At the time of Twitter's early release, there was no way for users to search Twitter's deep database of tweets. As users couldn't access this historical data, vast amounts of potentially valuable data was inaccessable.

THE SOLUTION

Design and develop a system that would enable search using Twitter's API to capture Twitter searches and archive them, creating a historical archive for use by other The Archivist users.

THE RESULT

A rapid prototype was built using WPF and Microsoft Blend over a few days, enabling design and development to work in parallel over a two week sprint. An alpha release was made available to select Microsoft and external users for user and QA testing. The Archivist (Win) was retired in 2011 with 12,000 downloads. The Archivist (Win) was further refined and developed as a tool for Enterprise and crafted into multiple other projects such as The Archivist (Web), the Microsoft live and on-demand streaming video players, Flotzam, and others.

The Archivist Win

The Archivist (Web)

The Archivist (Web) Wireframes

THE PROBLEM
The potential user-base of The Archivst (Win) was restricted, as the tool was originally released as a Windows-only downloadable application.

THE SOLUTION
Making the service available to users across platforms, the original WPF application was redesigned and engineered as a web-application, available to all. User-testing also revaled different and additional data-visualizations and features such as export to multiple formats and deeper insights into metrics, and others.

THE RESULT
The Archivist (web) was immediately well-received and regularly used by over 25,000 visitors per month. The Archivist was retired in 2011, but not before securing licensing agreements with multiple Enterprise partners such as IBM, Major League Baseball, Pfizer, and others. Soon after it's retirement by Microsoft, the project was privately revised by Karsten Janusewski, the developer, as TweetArchivist.

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